Fractional Chief Product Officer & Chief Operating Officer

Executive leadership, by the fraction.

SMEs and startups rarely need a full-time CPO and/or COO. They need their roadmap goals executed efficiently. Kreative Waves puts product, operations and growth leadership on a subscription — dialled up when it matters, down when it doesn't.

Book a free consultation See engagement levels
Set your mix Drag to adjust
7days / month

Roughly an Embedded Wave — a product-led mix.

Leadership shaped at Disney+BET+Paramount MLBUniversal Music

What we run

Strategy sharpened, opportunities tested, quarterly targets achieved.

Six things we do for a growing business — fractional leadership, product strategy, opportunity validation, AI governance, digital transformation, and growth execution. Take one or take all six — our engagement adjusts.

Leadership

Fractional CEO, COO & CPO

A seat at the table without the salary, equity and recruitment cost of a permanent hire.

Product

Product strategy & roadmap

We prioritise your ideas into a roadmap that your team can execute against.

Evidence

Opportunity validation & research

Testing whether a market, feature or new line of business is real before you spend a year finding out the hard way.

AI

AI governance & adoption

We find where AI actually pays off in your business — and put the policies and controls in place to use it safely.

Operations

Digital transformation

Replacing the processes a business outgrew — systems, data and ways of working rebuilt around how the company runs now.

Execution

Startup growth & execution

We set the operating rhythm and metrics that matter — and detail the accountability matrix.

Sectors we know cold Media & streaming Digital marketplaces Software & SaaS

How it works

Three levels. Change them month to month.

Priced like software, not like a search firm: a monthly subscription for a defined share of an executive's time. Move up before a launch, move down after it.

Advisory Wave

2 days / month
  • Fortnightly working session with the founder or MD
  • Roadmap and priority review
  • Async access for decisions between sessions
  • Best for: a founder who mostly needs a sounding board
Most chosen

Embedded Wave

6 days / month
  • Everything in Advisory, plus:
  • Sits in your leadership meetings and runs the operating cadence
  • Owns one workstream end to end — product, ops or growth
  • Best for: a team executing hard with a gap at the top

Interim Wave

12 days / month
  • Everything in Embedded, plus:
  • Full functional ownership as acting COO or CPO
  • Line management, hiring and board reporting
  • Best for: a vacancy, a turnaround or a funding round

MONTHLY SUBSCRIPTION · 30 DAYS' NOTICE · NO RECRUITMENT FEE · NO EQUITY ASK · RATES ON REQUEST

Who you get

Twenty years at the intersection of product and operations.

Kreative Waves Consulting is led by Kwame Andah, a product and operations executive who has worked across the United States, Europe, APAC and Africa — leading product initiatives for global media and technology organisations, and building businesses and digital platforms in Ghana.

That combination is the point. Large-company product rigour is worth little in an SME if it can't survive contact with a small team and a real budget; founder-scale hustle rarely scales without structure. The work is bringing both, and knowing which one a situation calls for.

The through-line across two decades has been simple: technology creates opportunity when it's designed around real people, local realities and measurable outcomes.

RegisteredGhana & United States
LanguagesEnglish & French
MarketsUS · Europe · APAC · Africa
DisciplinesProduct · Operations · Analytics · Growth
Official Ambassador · PAAIS 2026

Pan-African AI Summit 2026

Artificial intelligence gives Africa an opportunity not only to adopt new technologies, but to shape how they are developed, governed and applied. That requires stronger collaboration between policymakers, technologists, entrepreneurs, investors, academics and business leaders.

As an Official Ambassador, Kwame Andah supports PAAIS 2026 in advancing those conversations and promoting a more inclusive, responsible and distinctly African approach to AI innovation — a summit focused on turning Africa's AI potential into sustainable impact.

We are hiring

Open roles

We’re building the team behind a digital automotive marketplace connecting buyers and dealers. Three roles are open now — all project-based and commission-led.

How to apply: submit the application form linked in each role, and send your CV to info@kreativewaves.co. Portfolios welcome for the Content Designer role.

Role summary

The boots on the ground. Field Agents are the face of the marketplace in the field, directly engaging with auto parts dealers to convince them to list their inventory on the platform.

Key responsibilities

  • Directly target markets in-person and automotive hubs to identify and pitch potential vendors.
  • Assist vendors with the initial setup, including taking photos of inventory and setting up their digital storefronts.
  • Maintain relationships with acquired vendors to encourage regular use of the platform.

Expertise

Previous sales or field marketing experience. A basic understanding of the auto parts industry is highly beneficial. Comfortable using digital tools via mobile.

Skills

“Street-smart,” incredibly thick-skinned (comfortable with rejection), highly persuasive, and exceptionally reliable.

Apply for this role →Or open forms.gle/gAyAyyc5FjbGStCVA

Role summary

A hybrid of visual storytelling and community engagement, responsible for building the brand voice while creating compelling assets that drive action and community trust.

Key responsibilities

  • Manage daily posting, engagement, and community building across Facebook, Instagram and TikTok.
  • Respond to comments and DMs, acting as a first line of marketing and support.
  • Design eye-catching graphics for social media, digital ads, and platform banners.
  • Produce short-form video content and blogs (e.g. vendor success stories, “how-to” guides).
  • Track social media metrics and performance to inform future visual and content strategies.
  • Ensure all assets adhere to the marketplace’s brand guidelines.

Expertise

Proven experience growing social media accounts and a deep understanding of current trends and algorithms. Proficiency in design tools (Adobe Creative Suite, Figma, Canva) and video editing software. Strong portfolio demonstrating commercial or marketing design.

Culture & soft skills

Witty, highly responsive, culturally plugged-in, deeply creative, receptive to feedback, and capable of quick turnarounds.

Apply for this role →Or open forms.gle/gAyAyyc5FjbGStCVA

Role summary

The safety net. This role ensures that once vendors or buyers are on the platform, they stay there. You’ll handle technical difficulties, order disputes, and general inquiries.

Key responsibilities

  • Answer inbound calls and messages from vendors and buyers promptly and professionally.
  • Guide non-tech-savvy vendors through platform features over the phone.
  • Log recurring issues and report them to the Operations Lead and Product team.

Expertise

Prior experience in customer service, help desk support, or account management. Excellent written and verbal communication skills.

Skills

Infinite patience, high emotional intelligence, and a calming demeanor. Must be a natural problem-solver who takes ownership of a user’s frustration.

Apply for this role →Or open forms.gle/gAyAyyc5FjbGStCVA

Start here

Book a free consultation.

Thirty minutes on where the business is stuck. You'll leave with a view on whether a fractional exec is the right answer — including when it isn't.

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Email
Ghana
United States
Office
#3 11th Street, New Achimota Estates, Accra, Ghana
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